30th of June, 2018
Interview & Pictures: MH


Fresh out of High School ATEM-founder Nelson started making wallets out of old sails that he found on his way to Spain.
Today he’s known for beautiful bags and accessories that make a perfect companion.
Contemporary timelessness.
We met at the Chipperfield Kantine to talk about the Philippines, how quickly you can transform an idea into a product, retail and the gayest city in Germany.

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Nelson, after we spent the last few days together it became apparent to me how cheerful and positive you are. What does a perfect day look like for you?

My perfect day starts with breakfast. I need a coffee and something sweet every day. After that, I try to have some time by myself, that’s really important to me.
I’ve a few strategies to get into a mood where I can work creatively. I find my peace of mind when taking a walk, or when I’m cleaning the apartment or the studio.

Right now we’re here in Berlin-Mitte, having cake and coffee in the Chipperfield Canteen. Even though you’ve been living in Berlin for some time already, you’ve lived all over Germany. Furthermore, both of your parents are from the Philippines.
Did that have any influence on you?

I have to admit that I don‘t have an intense connection to the Philippines, because I was born in Germany and grew up here. Nevertheless during my youth there was a time when I was really interested in where my parents come from. I tried to search for my own identity through my parents, and the starting point for me was definitely my mother. My father too, but unfortunately he passed away when I was young.
I remember that during the summer holidays we often travelled to the Philippines, so I could get an idea where I come from. There I was searching for the places where my father had been to, see where he left his mark, and I found them.
In a college there was an old sketch that he did hanging on the wall, which made me really happy and proud to see. In the attic I also found a lot of memorabilia.

ATEM Nelson Taschen Bags ATEM Nelson Taschen Bags

In the Philippines homosexuality is tolerated now, but due to the Catholic cultural imprint it‘s still somehow a taboo. Did that affect you when coming out?

It definitely had an impact on my character and on my life.
On the one hand it’s tolerated in the community, you can see transsexuals and homosexuals on the street who are accepted and who can live out who they are. People dance and laugh together, regardless of their sexual orientation or their origin. It’s safe to say that diversity is celebrated.
On the other hand, it’s not accepted in their own home. That’s the contradiction that made it really complicated for me. The public perception and what’s really happening at home vary widely, but perhaps it’s the same here in Germany.

Now you’ve already had your own label for quite some years. Do you remember how you got in contact with fashion?

I can remember that I was on my way to Spain with a friend in a VW van. At that point I had just finished high school and the civil service, but had no idea at all what I wanted to do. Graphic design interested me, but working in fashion was a deep desire. On our way we found some discarded sails at the side of the road. To us that was some rare material, and we didn’t have to think about it twice, and packed them into the car. While collecting them we already had the first ideas what to do with them. Eventually we used it to produce bags and wallets even though we didn’t know anything about sewing. We just took products we liked to see how they work.
Still totally naive, we visited some stores next to sell our products and it worked. Somehow we caught fire, and together with our history, people liked us and our products.
I started University, and my main courses were German and Art. During my first semester I learned how to screen print, and a short time later we had our first t-shirts ready.

Nelson ATEM Nelson ATEM

So you gained practical and theoretical knowledge through your studies. What happened then? You didn’t stay in university, did you?

I started formal training as a tailor, and later studied fashion design.

What were your ambitions?

During my studies I got the feeling that I don’t like the theoretical part. The pure accumulation of knowledge wasn’t anything like learning handicraft activities. I made a pact to learn the craft before switching to the design, so I started a three-month training as a tailor in the Philippines. This way I could kill two birds with one stone, because I still had a thirst for knowledge about my family and their culture, which they gave to me. I just wanted to absorb it and bring it back home.
Here in Germany we have a fixed part of our daily lives, and it’s not possible to feel the Filipino way of life just by going into a Filipino restaurant or supermarket. My mother had to deal with this often, and was homesick a lot.

ATEM Nelson Taschen Bags

When you started your fashion design studies, who where the first role models that inspired you?

To me, without doubt, the aesthetic of Jil Sander. My father was an architect, so I’ve seen graphic lines before, but now I could finally understand the sketch of has which I found back in the days in the college.
Also, Hussein Chalayan was the master of the conceptual work, from Dries van Noten I learned how to work with textile patterns and the surface of an object.

Later you founded your own Label, ATEM, focussing on bags. Somehow it sounds to me like a sequel to the trip to Spain. What was your vision?

The first models were influenced by a bag of my aunt who lives in Barcelona. When I visited her, she gave it to me… or no, I think I found it when exploring her house. It’s in my nature to seek and find, it always was. Especially regarding things that don’t have an obvious sense. All of a sudden it becomes something because you give a meaning to it. That’s also what happened with the sails.

ATEM Nelson Taschen Bags ATEM Nelson Taschen Bags
ATEM Nelson Taschen Bags ATEM Nelson Taschen Bags

Nelson putting his finishing touches on the Lea Bag in Black
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The beginning of the full cycle. What’s the next step?

Exactly, that’s my approach when I develop a product: I’ve an idea in my head and start with some easy questions: Where do I put the things I need daily? Starting from that question I get the dimensions. I’m inclined to find the perfect dimensions, that‘s what keeps me going, to make things better than before.
Now I’ve stopped using samples as an orientation when I start. It begins with an idea and a hand-drawn sketch. After visualising what I have in mind, I ask myself: Does it work? It’s an easy question, but this way I get rid of the ideas that only work in my head, but not on paper. The next thing is making the pattern: manufacturing a 3D model you see things that work and some that don’t. Sometimes some coincidences happened to some stuff, it just happened even though I didn’t think of it in the drawing.

How long does it take for you to finish a product?

Whew, three months or less. There are some bags that are just never finished. I‘ve got so many sketches that might work but were never produced because another project was easier to finish or to sew, or they became more popular. There are certain factors that show me that a product might work, and then it can only take two weeks until it’s ready to buy.

ATEM's Lea Bag, Shown here in Silver
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ATEM's Idan Bag, Shown here in Mint
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You worked in retail for years. This sector has changed a lot over recent years, sometimes not fast enough, but still a lot of stuff is happening. Where do you see the future of retail?

The human being has five senses. It’s the challenge of retail to get the most out of them, because that’s the last thing the Internet can’t do. People want to be touched and to feel something when they buy things, and the Internet can’t give you that.....or maybe just a bit.
Furthermore you’ve to bring the architecture and the technical evolution into accordance, so the customer gets the chance to experience and discover with all his senses.

You worked for so many companies over the years and also moved a lot from city to city in Germany. What’s the gayest city in Germany?

To me… Berlin. (laughs)

Did you notice a difference in the gay subculture? Do the cities differ from each other?
There are differences, but I’m not exactly sure which ones.

I didn’t expect one particular response. To me every city is different and has its own vibe, as does every gay scene. I just can’t tell exactly what it is.

That’s interesting because when there’s the question, there has to be the beginnings of an answer.

Ok, I believe that here in Berlin people dress in a more open-minded style. Just by looking at someone you can’t tell their sexual preference, and in this way some gay dress codes have been repealed.
In addition to that, Berlin became a refuge for homosexual people from all over the world, and that’s something you see and feel.

I agree with you. It’s a melting pot for different tastes. There‘s always someone who likes the same stuff you do, and that reinforces people to move here because they can form groups where they feel united. Then, there are strong personalities who feel strong due to the background of their groups.
This way, people and groups can live side-by-side and they’re celebrated for that.

Being tolerated or being celebrated does make the difference.
Last question: What’s the thing you’re most grateful for?

Being healthy, being able to share my inner joy with others.
Being with friends, soaking in things and moments… that’s due to the fact that I’m healthy, and that’s what I’m thankful for.

Our health: today’s luxury. Nelson, thank you for your time.

ATEM Nelson Nina Bag Pink ATEM Nelson Nina Bag Yellow

ATEM's Nina Bag, Shown here in Pink and Yellow
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