29th of October, 2020
Title-Photo:Stewart Bywater
Intro & interview:
Martin Hufnagel

Bethany Williams

Sustainability has become an omnipresent word in fashion.
It can be a word that’s open to interpretation, but it’s safe to say that Bethany Williams, a fashion designer based in London, takes it to the next level. Not only does she support various charitable causes each season, donating a percentage of her profits, but Bethany and her team are also working together with charity services to develop new materials and fabrics.

When we first met in Paris in January, I was amazed not only by the beautiful collection, but also by the stories behind each garment. Recycled toy waste, old bell tents and recycled blankets have been given a new purpose.

For the launch of Bethany‘s AW20 collection at The Wasted Hour and our second podcast season, we talked about her background, how she was laughed at when she first presented her ideas, her first collaboration with Tesco (a multinational grocery and general merchandise retailer), how she’s doing her research for social causes, her upcoming projects with Adidas and much more.

Buy Bethany Williams at The Wasted Hour

Bethany Williams Stuart Bywater
thewastedhour · The Wasted Hour Podcast #13: Bethany Williams (Fashion Designer)
Listen to our full conversation via The Wasted Hour Podcast

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The Bell Tent Hooded Coat | Available at our shop
The Bell Tent Hooded Coat | Available at our shop

This is made from 100% recycled canvas bell tent, this is a gorgeous heavy cotton canvas which makes for a good denim.
In it's previous life, this canvas was a large vintage bell tent that had once stood the test of time and the British weather and countryside. Garment made in England with Tower Garments, a prestigious London Based Manufacturers. This features Magpie illustrations designed by the artist Melissa Kitty Jarram.

The Toy Waste Jacket | Available at our shop
The Toy Waste Jacket | Available at our shop

100% organic cotton twill denim sourced from a supplier in Wales, UK.
This features Magpie illustrations designed by the artist Melissa Kitty Jarram that have been screen printed onto the fabric by our London based screen printing team called Orto Print. An all female owned and run printing studio based in Peckham. The jacket also features colourful recycled ribbons that are waste and deadstock from the production line of a uk based toy manufacturer. Garment made in England with Tower Garments, a prestigious London Based Manufacturers.

The Blue Zip Up Jacket | Available at our shop
The Blue Zip Up Jacket | Available at our shop
Thank you Bethany, for being part of The Wasted Hour.
For more of information, visit her Instagram.
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