When Pete Hellyer couldn’t find a pair of sustainable jeans he liked, he made his own instead. With his conscious brand non, he has developed a new approach to eco-friendly and ethically produced denim. non employs numerous ways to have the smallest environmental impact possible while producing timeless yet modern jeans that you can have in your wardrobe for many years.

Want to know more?

Read the feature on Pete and his brand non in our magazine.