January 10, 2023

Martin Hufnagel


On a sunny day in Copenhagen, our creative director Martin sat down with Saif Bakir – one half of the designer duo behind CMMN SWDN. He launched the Swedish fashion label together with his wife Emma Bakir Hedlund in 2012. In this episode, Saif tells Martin how his family and MTV brought him to fashion and how he first met Emma when they were studying fashion at Central Saint Martins and London College of Fashion. He also reminisces about his experience of working for COS and Kanye West in Paris and compares the fashion and cultural scenes in Malmö and London. Listen in on Martin’s and Saif’s discussion about 90s hip hop music and get some valuable pieces of advice for making a career in fashion and about life in general.

Listen to our full conversation on The Wasted Hour Podcast

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Thank you, Saif, for being part of wasted hour.

See more of CMMN SWDN here: