BETHANY WILLIAMS AW20

AN EDITORIAL BY MARTIN HUFNAGEL

EDITORIAL | 13 January 2021

Photography (shot on film) & Intro: Martin Hufnagel
Model: Leon Schikalla @ PMA
Hair & Make-up: Boris Rieker
Styling: Klaus Oerter 
Assistance & Lightning: Maximilian Botsio 

Just 1 day before Germany went into a second lockdown, we shot these photos with Leon Schikalla at the beautiful Gastwerk Hotel in Hamburg. All clothes are from Bethany William's AW20 collection.

'This collection celebrates motherhood, sisterhood, childhood, and the family we choose.' (Bethany Williams)



All Illustrations by Melissa Kitty Jarram









Want to know more about Bethany Williams?

For the launch of Bethany‘s AW20 collection at The Wasted Hour, we talk about her background, how she was laughed at when she first presented her ideas, her first collaboration with groceries retailer Tesco, how she’s doing her research for social causes, and her upcoming projects with Adidas.

Image: Stewart Bywater

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SHOP THE COLLECTION: 

Magpie and Baby Knitted Jumper
Magpie and Baby Knitted Jumper
Magpie and Baby Knitted Jumper
Magpie and Baby Knitted Jumper
Magpie and Baby Knitted Jumper
Magpie and Baby Knitted Jumper

Bethany Williams

Magpie and Baby Knitted Jumper

€2,000.00
Sanpa Wool Hat
Sanpa Wool Hat
Sanpa Wool Hat
Sanpa Wool Hat

Bethany Williams

Sanpa Wool Hat

€300.00
Vegan Leather and Bookwaste Coat
Vegan Leather and Bookwaste Coat
Vegan Leather and Bookwaste Coat
Vegan Leather and Bookwaste Coat
Vegan Leather and Bookwaste Coat
Vegan Leather and Bookwaste Coat

Bethany Williams

Vegan Leather and Bookwaste Coat

€1,220.00
Sun and Wind Deadstock Loose Fit Long Sleeve Shirt
Sun and Wind Deadstock Loose Fit Long Sleeve Shirt
Sun and Wind Deadstock Loose Fit Long Sleeve Shirt
Sun and Wind Deadstock Loose Fit Long Sleeve Shirt
Sun and Wind Deadstock Loose Fit Long Sleeve Shirt
Sun and Wind Deadstock Loose Fit Long Sleeve Shirt

Bethany Williams

Sun and Wind Deadstock Loose Fit Long Sleeve Shirt

€680.00
Sun and Wind Deadstock Jogger Trousers
Sun and Wind Deadstock Jogger Trousers
Sun and Wind Deadstock Jogger Trousers
Sun and Wind Deadstock Jogger Trousers
Sun and Wind Deadstock Jogger Trousers
Sun and Wind Deadstock Jogger Trousers

Bethany Williams

Sun and Wind Deadstock Jogger Trousers

€410.00
T-Shirt Longsleeve White Flag
T-Shirt Longsleeve White Flag
T-Shirt Longsleeve White Flag
T-Shirt Longsleeve White Flag
T-Shirt Longsleeve White Flag
T-Shirt Longsleeve White Flag

Bethany Williams

T-Shirt Longsleeve White Flag

€190.00
Recycled Windbreaker Popper Top
Recycled Windbreaker Popper Top
Recycled Windbreaker Popper Top
Recycled Windbreaker Popper Top
Recycled Windbreaker Popper Top
Recycled Windbreaker Popper Top

Bethany Williams

Recycled Windbreaker Popper Top

€990.00
Recycled Black Denim Jacket
Recycled Black Denim Jacket
Recycled Black Denim Jacket
Recycled Black Denim Jacket
Recycled Black Denim Jacket
Recycled Black Denim Jacket

Bethany Williams

Recycled Black Denim Jacket

€990.00
AOC Print Recycled Black Denim Jeans
AOC Print Recycled Black Denim Jeans
AOC Print Recycled Black Denim Jeans
AOC Print Recycled Black Denim Jeans
AOC Print Recycled Black Denim Jeans
AOC Print Recycled Black Denim Jeans

Bethany Williams

AOC Print Recycled Black Denim Jeans

€790.00
Flag Print Popper Jogger
Flag Print Popper Jogger
Flag Print Popper Jogger
Flag Print Popper Jogger
Flag Print Popper Jogger
Flag Print Popper Jogger

Bethany Williams

Flag Print Popper Jogger

€440.00
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket

Bethany Williams

Zip Up Jacket

€450.00
€270.00
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat

Bethany Williams

Bell Tent Hooded Coat

€1,500.00