FEATURE | 9 November 2019

Title Photo: Courtesy of Jun Li
Photos & Interview: Martin Hufnagel

JUNLI

Jun Li is, without a doubt, one of the most promising new designers. Hailing from Shanghai, China he fuses his experience, craftsmanship and inspirations to create beautiful collections. To introduce him to you, I sat down with Jun for a Q&A.

BUY JUNLI AT THE WASTED HOUR

What was your first contact with fashion?

When I was around 6 years old, my cousin was very good at drawing. All of my family believed that she would become a fashion designer in the future. That was the first time I remember noticing the word fashion designer.

At what point did you think about starting your own label?

I made a 12 piece capsule collection when I was in the second year of school. One of my friends saw my collection and suggested I should do a showroom in Paris. So, I took the collection to Paris without an idea about what would I do there. I sent mails to 5 different shops, and I was really lucky that 2 of the shops replied and placed their orders directly.

The Lasercut Metallic Sweater

The Twilight Samurai Flower Shadow Coat

How has the label JUNLI evolved since its inception?

It evolved accordingly to how I evolved myself through each collection I made. The imperfection always drives me to think more and feel more.

You centre each collection around a moment in order to tell a story. Can you put a finger on which moments/images have inspired you?

The AW19 menswear collection represents a real and surreal moment at sunset: a set of gold samurai armor sitting in the room, the scorching light passing through the window and onto a flower in a vase, forming a blurred shadow on the floor.

The Poem Sweatshirt

Your label is based in Shanghai. How’s the fashion scene in the city?

Shanghai is energetic. Thousands of new brands are opening every year, and we have a lot of space to grow here.

How do you choose the materials for your clothes? From where do you source them?

Texture is the tone of the collection, it has to be related to the brand identity. Fabric is the skin of a garment, I’m very selective about the material for each garment as a technical aspect. Most of our fabrics are from Italy and Japan. Faliero Sarti and Dinamo are 2 Italian fabric companies that I have worked with from the beginning of the brand.

What are the next plans for your label and for you personally?

Recently we just launched our first womenswear collection during the last Shanghai fashion week, so now we have both menswear and womenswear products. Personally, as a designer and the founder of the label, I just simply want be a filter to share not only garments but also any format of art through JUNLI to the world.

Coat with Flower Pattern
Coat with Flower Pattern
Coat with Flower Pattern
Coat with Flower Pattern
Coat with Flower Pattern
Coat with Flower Pattern
Coat with Flower Pattern
Coat with Flower Pattern

JUNLI

Coat with Flower Pattern

€1,300.00
  • 100% Wool
  • Colour: Grey Camel
  • Slim fit
  • Calf-length
  • White cotton patch where the side pocket is
  • Flower print in black on the patch
  • Button closure at the front
  • 3 buttons on the sleeves
  • Black buttons
  • True to size
  • Marcos is 187cm and wears size M
    Model measures: chest 90cm, waist 73cm

MADE IN SHANGHAI

Slim Trousers in Flax Brown
Slim Trousers in Flax Brown
Slim Trousers in Flax Brown
Slim Trousers in Flax Brown
Slim Trousers in Flax Brown
Slim Trousers in Flax Brown

JUNLI

Slim Trousers in Flax Brown

€234.00

- 50% wool // 30% viscose // 20% polyester
- Button closure at hip
- Side pattern
- Two side pockets
- Seam details on the sides
- Belt laces
- Designed for a slim fit, choose your normal size
- Model is 187cm with waist 74cm and wears size s

MADE IN SHANGHAI

Longsleeve with Flower Pattern
Longsleeve with Flower Pattern
Longsleeve with Flower Pattern
Longsleeve with Flower Pattern
Longsleeve with Flower Pattern
Longsleeve with Flower Pattern

JUNLI

Longsleeve with Flower Pattern

€200.00
  • 100% Cotton
  • Colour: Off-White
  • Regular fit
  • Off-white patch around the upper body, finished with topstitching
  • Flower print in black on the patch
  • Model is 186 cm and wears size M
  • Model measures: chest 85cm, waist 74cm, hips 88cm

MADE IN SHANGHAI

Bamboo Trousers
Bamboo Trousers
Bamboo Trousers
Bamboo Trousers
Bamboo Trousers

JUNLI

Bamboo Trousers

€490.00
  • 76% viscose // 24% linen
  • Button closure
  • Belt detail
  • Two side pockets
  • Two back pockets
  • Ankle length
  • High rise
  • Slim fit
  • Small to size // Go one size up
  • Leon is 187 cm and wears size 46
    Model measures: chest 88 cm, waist 71 cm

MADE IN SHANGHAI

Lightweight Jacket
Lightweight Jacket
Lightweight Jacket
Lightweight Jacket
Lightweight Jacket
Lightweight Jacket

JUNLI

Lightweight Jacket

€330.00
  • 100% Wool
  • Colour: Black
  • Button-sleeve closure
  • Two side pockets
  • Central button closure
  • Regular fit
  • True to size
  • Leon is 187 cm and wears size 48
    Model measures: chest 88 cm

MADE IN SHANGHAI

Cashmere-Blend Sweater
Cashmere-Blend Sweater
Cashmere-Blend Sweater
Cashmere-Blend Sweater
Cashmere-Blend Sweater
Cashmere-Blend Sweater

JUNLI

Cashmere-Blend Sweater

€270.00
Stay cozy and warm with this sweater.
  • 65% Wool // 35% Cashmere
  • Crew neck
  • Cable knit on sleeves
  • Crew neck
  • Mid-weight
  • Designed for a relaxed fit
  • Choose your regular size
  • Malik is 186 cm and wears size M
  • Model measures: chest 96 cm, waist 80 cm

MADE IN SHANGHAI

Thank you, Jun, for being part of THE WASTED HOUR.

See more of JUNLI here:
Instagram
The Wasted Hour Podcast