At wasted hour, we're not just a store; we're a canvas for creativity and a sanctuary for visionary designers and artists.

Founded by Martin Hufnagel in 2018 and nestled in the vibrant heart of Hamburg, Germany, we transcend the conventional to curate a world of unparalleled style.Selection beyond boundaries Our commitment to unique excellence sets us apart.
At wasted hour, we are the haven for those who meticulously curate their wardrobes. Our concept store proudly hosts a constellation of exceptional and exclusive labels. From the well-established to the emerging, our designers pour their passion into each creation. Their journey, like ours, is a pursuit of evolution and innovation.

Conscious expression In a world of finite resources, we champion mindfulness over mass production, and awareness over fleeting trends. Sustainable fashion thrives within our walls, embodying myriad aesthetics and ideologies. We let our brands articulate their visions of sustainability, allowing their creations to speak for themselves. Unveiling Backstories our universe extends beyond mere products – it's a tapestry of narratives waiting to be explored. Immerse yourself in our magazine, where articles delve into contemporary discourse and virtual photography exhibitions mesmerize. Tune in to the rich dialogues on wasted hour podcast, where Martin and his guests kindle inspiration.

Beyond its virtual presence, has expanded to a physical store located at Neuer Wall 88 in Hamburg, offering customers an immersive shopping experience. Step into a world where fashion and sustainability coexist harmoniously, and discover a range of curated products that make a statement both in style and social responsibility.