PODCAST | 29 October 2020

Title Photo: Stewart Bywater
Interview & Intro: Martin Hufnagel

BETHANY WILLIAMS

The London-based fashion designer Bethany Williams has taken sustainability to the next level. Not only does she donate parts of her profits to charity, but she also works together with charity services to develop new materials and fabrics. When I first met her in Paris in January, I was amazed not only by her beautiful collection, but also by the stories behind each garment. Toy waste, old tents and recycled blankets have been given a new purpose.
For the launch of Bethany's AW20 collection at The Wasted Hour, we talk about her background, how she was laughed at when she first presented her ideas, her first collaboration with groceries retailer Tesco, how she’s doing her research for social causes, and her upcoming projects with Adidas. 

BUY BETHANY WILLIAMS AT THE WASTED HOUR

Listen to our full conversation on The Wasted Hour Podcast

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Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat

Bethany Williams

Bell Tent Hooded Coat

€800.00
€1,600.00
This coat is made from recycled cotton canvas bell tent. The gorgeous heavy cotton canvas makes for a good denim. In its previous life, this canvas was a large vintage bell tent that stood the test of time and the British weather and countryside.
  • 100% Recycled cotton canvas bell tent
  • Heavy cotton canvas
  • Large, boxy fit
  • Zipper closure
  • Hood
  • Magpie illustrations by Melissa Kitty Jarram
  • Made in England with Tower Garments, a prestigious London-based manufacturer
  • Choose your normal size
  • Model is 188cm and wears size M

MADE IN ENGLAND

Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers

Bethany Williams

Popper Joggers

€320.00
Children's clothing has inspired the shape of the popper jumper and jogger. The garments are made in England by Making for Change, a social manufacturing project in London. At the educational manufacturing studio, based inside Downview Prison, female inmates are taught garment making to cut high reoffending rates for women in the UK by increasing the chances of employability.
  • 97% Organic Cotton // 3% Elastane
  • Colour: White/Multi
  • Mid-rise
  • Elasticised waistband
  • Button closure on the legs
  • Magpie illustrations by Melissa Kitty Jarram
  • Graphics printed in multicolour
  • Soft brushed back organic fleece sourced from German supplier
  • Relaxed fit, choose your normal size
  • Model is 185cm and wears size S
    Model measures: waist 74cm

MADE IN ENGLAND

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Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket

Bethany Williams

Zip Up Jacket

€250.00
  • 100% Organic Cotton
  • 2 side pockets
  • Zipper closure
  • Magpie illustrations by Melissa Kitty Jarram
  • Screen printed by Orto Print, an all-female owned & run printing studio in Peckham, London
  • Organic cotton sourced from a supplier in Wales, UK
  • Regular fit, choose your normal size
  • Model is 188cm and wears size M

MADE IN ENGLAND

Thank you, Bethany, for being part of THE WASTED HOUR.

See more of Bethany here:
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