PODCAST | 29 October 2020

Title Photo: Stewart Bywater
Interview & Intro: Martin Hufnagel

BETHANY WILLIAMS

The London-based fashion designer Bethany Williams has taken sustainability to the next level. Not only does she donate parts of her profits to charity, but she also works together with charity services to develop new materials and fabrics. When I first met her in Paris in January, I was amazed not only by her beautiful collection, but also by the stories behind each garment. Toy waste, old tents and recycled blankets have been given a new purpose.
For the launch of Bethany's AW20 collection at The Wasted Hour, we talk about her background, how she was laughed at when she first presented her ideas, her first collaboration with groceries retailer Tesco, how she’s doing her research for social causes, and her upcoming projects with Adidas. 

BUY BETHANY WILLIAMS AT THE WASTED HOUR

Listen to our full conversation on The Wasted Hour Podcast

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Magpie Jumper
Magpie Jumper
Magpie Jumper
Magpie Jumper
Magpie Jumper
Magpie Jumper
Magpie Jumper
Magpie Jumper

Bethany Williams

Magpie Jumper

€200.00
€400.00

A lovely and soft brushed back organic fleece sourced from a German supplier, the popper jumper and jogger has taken shape inspiration from children's clothing. Garments made in England: at Making for Change, a social manufacturing project based in London. Making for Change is an educational manufacturing studio based inside Downview Prison where female inmates are taught level 1 and 2 garment making. In England women count for 4% of the British prison population and their reoffending rate is 71% for nonviolent crimes. Learning skills such as garment making then increases the chances of employability, and so reducing the chances of reoffending. This also features Magpie illustrations designed by the artist Melissa Kitty Jarram.

- 97% Organic Cotton// 3% Elastane
- Graphic print in multicolor
- Straight hem
- Long sleeves
-Designed for a relaxed fit, choose your normal size
- Model is 186cm and wears size M; Model measures: chest 85cm, waist 74cm, hips 88cm

MADE IN ENGLAND

Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat
Bell Tent Hooded Coat

Bethany Williams

Bell Tent Hooded Coat

€640.00
€1,600.00

#Special #Sustainable #SocialResponsible

This is made from 100% recycled canvas bell tent, this is a gorgeous heavy cotton canvas which makes for a good denim. In it's previous life, this canvas was a large vintage bell tent that had once stood the test of time and the British weather and countryside. Garment made in England with Tower Garments, a prestigious London Based Manufacturers. This features Magpie illustrations designed by the artist Melissa Kitty Jarram.

-100% recycled canvas bell tent
- Heavy cotton canvas
- Magpie illustrations designed by the artist Melissa Kitty Jaram
- Hood
- Zipper closure
- Designed for a large & boxy fit, choose your normal size
- Model is 188cm and wears size M
MADE IN ENGLAND

Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers
Popper Joggers

Bethany Williams

Popper Joggers

€200.00

A lovely and soft brushed back organic fleece sourced from a german supplier, the popper jumper and jogger has taken shape inspiration from children's clothing. Garments made in England: at Making for Change, a social manufacturing project based in London. Making for Change is an educational manufacturing studio based inside Downview Prison where female inmates are taught level 1 and 2 garment making. In England women count for 4% of the british prison population and their reoffending rate is 71% for nonviolent crimes. Learning skills such as garment making then increases the chances of employability, and so reducing the chances of reoffending. This also features Magpie illustrations designed by the artist Melissa Kitty Jarram.

- 97% Organic Cotton// 3% Elastane
- Elasticized waistband
- Mid-Rise
- Graphics printed in multicolor
- Button closure on leg
- Designed for a relaxed fit, choose your normal size
- Model is 186cm with waist 74cm and wears size S
MADE IN ENGLAND

Toy Waste Jacket
Toy Waste Jacket
Toy Waste Jacket
Toy Waste Jacket
Toy Waste Jacket
Toy Waste Jacket
Toy Waste Jacket

Bethany Williams

Toy Waste Jacket

€375.00

100% organic cotton twill denim sourced from a supplier in Wales, UK. This features Magpie illustrations designed by the artist Melissa Kitty Jarram that have been screen printed onto the fabric by our London based screen printing team called Orto Print. An all female owned and run printing studio based in Peckham. The jacket also features colourful recycled ribbons that are waste and deadstock from the production line of a uk based toy manufacturer. Garment made in England with Tower Garments, a prestigious London Based Manufacturers.

- 100% organic cotton twill denim
- Magpie illustrations designed by the artist Melissa Kitty Jaram
- Recycled ribbons from a uk based toy manufacturer
- Long sleeves
- Zipper closusre
- Designed for a regular fit, choose your normal size
- Model is 188cm and wears size M
MADE IN ENGLAND

Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket
Zip Up Jacket

Bethany Williams

Zip Up Jacket

€350.00

#Sustainable #Special #Unique

100% organic cotton sourced from a supplier in Wales, UK. This features Magpie illustrations designed by the artist Melissa Kitty Jarram that have been screen printed onto the fabric by our London based screen printing team called Orto Print. An all female owned and run printing studio based in Peckham.

- 100% organic cotton
- Magpie illustrations designed by the artist Melissa Kitty Jaram
- Two side pockets
- Zipper closusre
- Designed for a regular fit, choose your normal size
- Model is 188cm and wears size M
MADE IN ENGLAND

Thank you, Bethany, for being part of THE WASTED HOUR.

See more of Bethany here:
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