EDITORIALS
DIFFERENT AND INSPIRING
Looking for new ways to style our products? Let our monthly photo series inspire you. Acting on impulse and doing what feels natural, the spontaneous pictures capture the moment and make our products come to life.
EDITORIALS | 4 July 2021
THE BOYS OF SUMMER
You look at me
Everything seems possible
And I’ll never forget this night
For the rest of our lives
EDITORIALS | 13 January 2021
BETHANY WILLIAMS AW20
Just 1 day before Germany went into a second lockdown, we shot these photos with Leon Schikalla at the beautiful Gastwerk Hotel in Hamburg. All clothes are from Bethany William's AW20 collection.
EDITORIALS | 5 November 2020
A BLUE POSTCARD
It was the last sunny and warm day of 2020 when Paulus Goerden from Modelwerk visited The Wasted Hour in Hamburg. We had clicked during our shooting in February and had been wanting to shoot more photos together ever since. We took the pictures in the industrial area of the Port of Hamburg. When we weren’t shooting, we talked about his upcoming move to Austria or simply enjoyed the beautiful blue sky.
Just remember: The sky might look grey now, but the sun is still shining.
EDITORIALS | 25 October 2020
THE BEAUTY IN AUTUMN
We shot all photos for this editorial at the amazing Streit’s Haus in Hamburg on the first day of autumn. With our model, Laura from PMA, we chatted about taking photos on film and admired pictures of her dog. Let our new labels Fiona O*Neill, Rejina Pyo, and Our Legacy inspire you.
EDITORIALS | 3 July 2020
WE ALL WANT tO BELIEVE
It was a beautiful day at the beginning of June when we shot these pictures, entirely on film. We were listening to one of my favourite techno albums on repeat, which inspired the name of this editorial.
EDITORIALS | 12 June 2020
ALL IS NEVER SHOWN
On a sunny day at the end of May, we went to locations in Hamburg that mean something to me and always bring back memories. The pictures for this editorial were shot entirely on film.
EDITORIALS | 16 March 2020
JULIA'S FAVOURITES
Julia has been part of The Wasted Hour Family since day 1. Just in time before lockdown, she visited our office in Hamburg to pick out her favourite pieces from the current season.
EDITORIALS | 28 October 2018
ISLAND BOY
For this editorial, we went to the beautiful island of Sylt. The pictures were taken entirely on film.